Transforming Insights Management with Viasat’s Insights Space, Delivered by Cognni
Client overview
Viasat is a global communications company that believes everyone and everything in the world can be connected. With offices in 24 countries around the world, our mission shapes how consumers, businesses, governments and militaries around the world communicate and connect. Viasat partnered with Cognni to develop Insights Space, an advanced knowledge management platform that integrates Viasat’s expertise with Cognni’s class-leading technology. This partnership empowered Viasat’s Insight and Market Intelligence teams to access, curate, and distribute insights and intelligence across the organisation with speed and precision.
Challenge
In the rapidly evolving satellite communications industry, Viasat needed to solve several critical challenges to retain its competitive advantage:
Overwhelming Data Volume: With thousands of reports, industry news articles, and proprietary data sources, Viasat needed to efficiently organise and make use of the vast amount of information available to the company.
Knowledge Accessibility: Valuable insights were sometimes difficult to locate, and manual processes for extracting relevant information were time-consuming.
Real-Time Decision-Making: Given the fast-paced nature of satellite communications, the organisation required a solution that could deliver up-to-date, actionable insights quickly enough to support agile decision-making.
Research Utilisation and ROI: Viasat needed a way to maximise the customer benefits from its research by ensuring that insights were easily accessible and effectively utilised across the business.
Change Management: With technology and market dynamics shifting rapidly, Viasat needed a platform that could adapt to ongoing changes, continuously updating its knowledge base and ensuring that insights remained relevant and accurate.
THIS IS WHERE COGNNI COMES IN
Solution: Insights Space – Viasat’s Knowledge Hub, Powered by Cognni
To meet these challenges, Viasat partnered with Cognni to create Insights Space, a cutting-edge knowledge management platform that enables faster, more informed decision-making across the organisation. Insights Space leverages Cognni’s AI-driven Knowledge Management Platform to turn detailed reports, high volumes of news stories and complex datasets into actionable insights, available in real time.
Key components of the solution include:
Centralised Knowledge Management: Insights Space organises and makes accessible thousands of reports, news articles, and proprietary data, enabling Viasat to easily navigate and extract valuable insights from its vast knowledge assets.
VERA, Viasat’s Enhanced Research Assistant: Integrated into Insights Space, VERA uses state-of-the-art generative AI to deliver real-time, expert-curated responses to critical business questions. By synthesising multiple data sources, VERA provides users with precise, context-rich answers that evolve with the platform.
Adaptive Insights: Insights Space is designed to evolve with Viasat’s needs, using AI and machine learning to continuously refine the quality and relevance of the insights delivered. Notifications alert users when new data, research or industry developments impact ongoing initiatives, ensuring timely decision-making.
Streamlined Processes and Automation: By automating the research process and synthesising vast data sets into concise, actionable insights, Insights Space saves significant time, allowing Viasat to focus on strategic initiatives rather than manual research.
Cognni’s Value Proposition
Cognni's partnership with Viasat has delivered a solution aligned with Cognni’s core value proposition of making knowledge more —that is making critical information more accessible, actionable, and valuable. Key benefits delivered through Insights Space include:
Enhanced Decision-Making: Insights Space transforms complex data, research and industry developments into real-time insights, providing actionable answers in seconds, allowing Viasat to react faster to market conditions and strategic challenges.
Maximised ROI on Research: Insights Space boosts the accessibility and usage of Viasat’s insights, while detailed usage stats help measure impact. This data-driven approach identifies the most valuable insights, highlights underutilised content, and informs future research investments. By aligning research efforts with strategic goals, Viasat optimises ROI from research, reduces redundancies, and ensures research has a lasting, measurable impact.
Efficiency Gains: By streamlining the process of gathering insights, Insights Space has saved Viasat significant time. Vera’s AI capabilities provide an average of 45 minutes saved per inquiry compared to traditional searches.
Continuous Learning and Improvement: The platform continually learns from user interactions and new data sources, ensuring that insights remain relevant and up to date. This adaptive intelligence is critical for Viasat’s ability to stay ahead in a fast-paced industry.
Reduced Risk and Improved Agility: With insights delivered in real time, Viasat has faster knowledge of industry and customer trends.
Results
The implementation of Insights Space has resulted in significant operational improvements for Viasat:
Faster Decision-Making: Viasat can now synthesise vast amounts of information in seconds, leading to quicker, more informed decision-making processes.
Higher Research Utilisation: Research data that was previously underutilised is now being accessed and leveraged more effectively, maximising the value of research.
Substantial Efficiency Gains: Insights Space has reduced the time needed for manual research and reporting by thousands of hours annually, freeing up resources to focus on deliver for customers.
Scalable for Future Growth: Insights Space is designed to scale with Viasat’s evolving needs, supporting continuous improvement through machine learning and ongoing AI refinement without having to invest in additional AI solutions that require a repository of materials to work.
Future Potential and Innovation
The inclusion of Vera within Insights Space is a key innovation, leading to recognition in the 2024 Quirk's Media Marketing Research and Insight Excellence Awards, but it’s only the beginning. Vera’s ability to learn and adapt ensures that the platform will continue to evolve as Viasat’s knowledge requirements grow.
With the capacity to expand into areas such as synthetic personas and predictive modelling, Insights Space is primed for future innovations that will further enhance decision-making and strategic planning at Viasat. These advancements will allow the company to maintain its competitive edge in an industry where agility and access to real-time data, research and news are critical.
Conclusion
By delivering Insights Space, Cognni has empowered Viasat to significantly improve its knowledge management processes. The platform’s AI-driven capabilities—particularly through Vera—have not only improved the efficiency and speed of decision-making but have also maximised the value of Viasat’s research investments. With its scalability and adaptability, Insights Space is well-positioned to meet Viasat’s future needs and drive continued success in a fast-moving, data-driven industry.