Cognni and Viasat Named Finalists for the 2024 Quirk’s Media Marketing Research and Insight Excellence Awards
We’re thrilled to announce that Cognni, in partnership with Viasat, has been named a finalist for the 2024 Quirk’s Media Marketing Research and Insight Excellence Awards in the Technology Impact category. This recognition celebrates the success of Insights Space, a cutting-edge knowledge management platform designed to transform how insights are accessed, shared, and utilised at Viasat.
Insights Space: Revolutionising Knowledge Management at Viasat
At Viasat, a global leader in satellite communications, managing an overwhelming volume of data, reports, and industry news was becoming a significant challenge. To retain its competitive advantage in such a fast-paced industry, Viasat needed a solution that could not only centralise vast amounts of information but also deliver real-time, actionable insights to support faster, more informed decision-making.
Insights Space, powered by Cognni’s Knowledge Management Platform and featuring VERA, Viasat’s Enhanced Research Assistant, has been that solution. Designed to integrate Viasat’s industry expertise with Cognni’s AI-powered capabilities, Insights Space provides Viasat’s teams with a centralised hub for customer insights, market intelligence, analyst reports, and industry news. This platform has revolutionised how knowledge is managed, significantly improving efficiency and decision-making across the organisation.
Solving Critical Challenges with AI-Powered Innovation
Viasat faced several challenges before implementing Insights Space, including:
Overwhelming Data Volume: With more than 15,000 reports and data sources, insights were often hard to find and underutilised.
Time-Consuming Manual Processes: Accessing and curating relevant information was slowing down the decision-making process.
Real-Time Requirements: Viasat needed up-to-date insights to maintain agility in a rapidly evolving industry.
Maximising ROI on Research: Significant research investments weren’t being fully leveraged, with data remaining siloed or underused.
Insights Space, delivered by Cognni, solved these challenges by:
Centralising Knowledge: Making over 15,000 reports, articles, and proprietary data instantly accessible.
Empowering AI-Powered Research: VERA, the platform’s Enhanced Research Assistant, uses generative AI to synthesise vast data sets and provide expert-curated, real-time responses to business-critical questions.
Adaptive Insights: AI and machine learning ensure that Insights Space continuously refines and updates the knowledge base, providing timely alerts for ongoing projects and industry shifts.
Automating Processes: By automating traditionally manual research processes, Insights Space has saved Viasat thousands of hours annually, allowing their teams to focus on more strategic initiatives.
A Partnership for Impactful Results
At Cognni, we believe that real transformation happens when we work hand-in-hand with our clients, understanding their specific needs and creating solutions that deliver lasting value. Our partnership with Viasat exemplifies this, with Insights Space showcasing the true potential of collaborative innovation.
The platform has had a profound impact on Viasat’s operations:
Enhanced Decision-Making: Insights Space delivers actionable insights in seconds, empowering Viasat to react quickly to market changes and strategic opportunities.
Higher Research Utilisation: Insights that were previously difficult to locate are now fully leveraged, maximising Viasat’s research investments.
Efficiency Gains: By streamlining processes, Viasat has reduced manual research and reporting time by thousands of hours annually.
Future-Ready: Insights Space is built to scale, evolving with Viasat’s changing needs and ensuring that it remains at the cutting edge of satellite communications.
Acknowledging the Teams Behind the Success
This recognition would not have been possible without the dedication and expertise of both the Viasat and Cognni teams. A special thanks to Rob Glennon, Ross Anderson, and Ben Terry from Viasat for their leadership and collaboration throughout this project. We also want to congratulate Gareth Ratcliffe, Kevin Kehoe, Brendan Kehoe, and Arran Laughton from Cognni, whose expertise has been instrumental in the platform’s success.
Looking Ahead
As we look forward to the virtual awards ceremony in November, we are proud to be recognised in the Technology Impact category alongside other industry leaders. Insights Space, powered by Cognni, is just the beginning of what’s possible when cutting-edge technology and a collaborative mindset come together to drive business transformation.
We are excited about the future potential of Insights Space, including the ability to expand into areas such as predictive modelling and synthetic personas—enhancements that will further strengthen decision-making at Viasat and keep the company ahead in a fast-moving, data-driven industry.
Thank you to Quirk’s Media for this honour, and congratulations to all the other finalists!